In cooperation with cinecom, Tonio is being introduced to Austrian cinemas! This is a big step, considering the major cinema chains in Austria had formerly all agreed to ban cell phone use in the theater.
The press release, “a New form of Advertising” is on the press wire APA (OTS). Advertisers can work with cinecon to create second-screen experiences starting as soon as movie-goers enter the theater lobby.
Imagine all the possibilities for delivering offers and enriched content at the box office, concession stand, and waiting for the feature.
We look forward to seeing how our technology will be applied in all sorts of interactive campaigns!