After we were awarded first Austrian Radio prize for Innovation, lots of people took interest in our concept. Among them, Horizont, the platform for Marketing Advertising and Media.
Thank you, Claudia Tschabuschnig for the interesting conversation!
The Eureka moment came when I was leafing through a free daily newspaper in which I like to clip coupons, says Dr. Florian Novak, CEO of Tonio. Inspired by QR codes and digital coupons, I started thinking about what a radio station would have to do to send an offer to a mobile phone.
Read the full article, “Radio Suddenly Becomes Visible,” originally printed in German. Try the Google Translate Chrome extension for translations right in your browser.