The new sound of music in Austin Texas

Powered by Advantage Austria, Austria wants to showcase a selection of its most innovative and promising young artists, startups, brands, and institutions of music and media, inspiring the audience with their new ideas and ingenious technologies.

Throughout history, Germany and Austria were the birthplaces of some of the most creative and significant ideas that connected music, science, and technology.

Now the two countries join forces to transform the German House at South by Southwest into a future lab for audio, sound, and music technologies on Tuesday, March 14.

Under the banner “The New Sound of Music – Exploring the Future of Audio Intelligence,” the joint German-Austrian day will feature industry showcases uniting remarkable ingenuity with convincing business models, demonstrations of state-of-the-art technologies, inspiring panel discussions, and cutting-edge performances, all centered around music and audio intelligence.

Together with Christopher Widauer, Vienna State Opera’s Head of Digital Development, our founder, Florian Novak wants to present the world premiere of a unique second screen experience.

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